Killed for a 'novelty' | Viva! - The Vegan Charity

Killed for a 'novelty'

Upmarket stores Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling - or have recently sold - reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals, such as wolves, lynxes and bears (with cubs), that are killed to protect it.

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