Vegan Charity Visits Major Cities to Give Away FREE Vegan Cappuccinos | Viva! - The Vegan Charity

Vegan Charity Visits Major Cities to Give Away FREE Vegan Cappuccinos

Release date: 
Thursday, January 17, 2019

This Veganuary, animal welfare charity Viva! will be visiting three major cities to give away free vegan cappuccinos.

The aptly named Viva!ccino tour will encourage the public to opt for plant-based milk alternatives and distribute practical information about transiting towards dairy-free diets. Viva!’s cappuccino bike will showcase two types of plant-based milk – oat milk which has been donated by Swedish plant-based company Oatly, alongside soya milk.

In recent years, the UK has seen a steady decline in the demand for animal-based products whilst sales of plant-based products continue to grow1. However, many people are still unaware how readily available vegan coffee and plant-based milks are on the high street.

Laura Hellwig, Viva! Campaigner, explains the reasoning behind the Viva!ccino tour:

“We want to show the public how easy and delicious it is to make the switch to dairy-free products. In recent months, there has been an explosion of new vegan products on the high street, and so it really has never been easier to go dairy-free.

By touring some of the largest cities with our Viva!ccino bike, we hope to reach people who may have never considered dairy alternatives. We also hope to educate people about the realities of the dairy industry. Female cows are artificially inseminated at a young age and will carry their babies for nine months, just like humans. The calf is taken away from the mother shortly after birth, in order for humans to consume the milk. This is standard practice across the dairy industry and happens on small organic farms to large zero-grazing mega-dairies.

The best way to help animals, the environment and improve your health is to go vegan. If you are at all curious to try plant-based milk, come along and discover your new favourite vegan drink!”

The Viva!ccino bike can be found in:

Visit scarydairy.org.uk/campaigns/vivaccino for more info.

[1] https://uk.kantar.com/consumer/green/2017/veganism/

ENDS information: 

For interviews or quotes please contact Roisin McAuley on roisin@viva.org.uk or call 0117 944 1000 or 07804 830994.

Twitter @vivacampaigns

Facebook: /vivavegancharity

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PR & Marketing Manager

PR & Marketing Manager

The PR & Marketing Manager is responsible for creating engaging and relevant content across print and digital platforms, liaising with...
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Head of Communications

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