Roisin McAuley, PR & Marketing Manager | Viva! - The Vegan Charity

Roisin McAuley, PR & Marketing Manager

What I do

As Viva!’s PR and Marketing Manager, I ensure that our investigations, events, and other areas of work receive high-impact media coverage. Our aim is to maintain positive relationships with the media, promote our work across multiple channels, and increase awareness of the many benefits of veganism. Ultimately, my job is to show the public how farmed animals are treated and promote a kinder, compassionate lifestyle.

Working at Viva!

It’s a privilege to be part of the Viva! Team. I’m proud to be part of such a dedicated and fast-paced organisation and really value the collaborative nature of our work. It’s incredible to see the impact Viva! has in reducing farmed animal suffering and I firmly believe this will continue to grow over the coming years. It’s an exciting time to be part of the vegan movement and Viva! is right in the middle of it.

I went vegan because…

I was horrified to learn about the horrendous abuse that farmed animals endure. I was raised vegetarian and taught compassion from an early age. After watching a documentary about the dairy and egg industries, I knew I had to do everything in my power to prevent animal suffering. In the years that followed, I’ve have learned about the environmental, health, and human rights issues surrounding animal agriculture, which have only strengthened my core beliefs.

My favourite veg

I love artichokes, asparagus, and garlic. But nothing beats a big ol’ bowl of broccoli.