| Viva! - The Vegan Charity
Victory! ASA Rejects Complaints about TRASH Billboards

Victory! ASA Rejects Complaints about TRASH Billboards

Guest Blogger |05/03/2019
The Advertising Standards Authority (ASA) rejects complaints about our TRASH billboard advert.
Give Turkeys a Break this Year!

Give Turkeys a Break this Year!

clairep Palmer |22/11/2018
Despite a significant decline in recent years, 14 million turkeys were still slaughtered in the UK in 2017 and 2 million in December alone.
Ruxton, you are spoiling us with your advice!

Ruxton, you are spoiling us with your advice!

Justine Butler |13/08/2018
The UK meat industry has just announced it is joining forces to spend £2 million targeting young consumers in a bid to promote beef, lamb and pork in the hope of saving a dying market...
Superbug threat is a 'ticking time bomb'

Superbug threat is a 'ticking time bomb'

Justine Butler |20/07/2018
Viva!Health’s Senior Researcher, Dr Justine Butler, spent this week in Westminster, attending two all-party parliamentary group (APPG) meetings at the House of Lords. Here’s her account of what happened at the first meeting...
From Dreams To Reality

From Dreams To Reality

Guest Blogger |11/05/2018
By Vicky Alhadeff I used to be a reluctant meat eater. I’d feel guilty and so drown the steak/chicken in a bottle of tomato sauce. I was a person who had always loved animals since childhood. Moving into a small building in Jo’burg where my Hare Krishna friends lived jolted me out of my...
Why Ditching Dairy is a Very Good Idea!

Why Ditching Dairy is a Very Good Idea!

Juliet Gellatley |08/05/2018
Juliet Gellatley, nutritional therapist, and founder of Viva! looks at the damage dairy wreaks on our health.
Shifting Speciesism

Shifting Speciesism

Guest Blogger |01/05/2018
By Lady Ella Speciesism is the final discriminatory human behaviour which humans need to overcome. Speciesism is human discrimination against the indigenous inhabitants of this planet, namely the Animal Beings, and, I would add, the plants, and the Earth herself.
Let’s remember the ‘other mothers’ on Mother’s Day

Let’s remember the ‘other mothers’ on Mother’s Day

Guest Blogger |09/03/2018
By Veronika Powell Mother’s Day is a celebration of our mothers or mother figures, focussing on everything we love about them and all that we’re grateful for. Yet much of what’s involved in these celebrations is based on the exploitation of other mothers...
Foie-Gras in Post-Brexit Britain

Foie-Gras in Post-Brexit Britain

clairep Palmer |28/02/2018
The words “Foie-gras” (“fatty liver”) stir up a range of emotions in people – from revulsion to desire. It is an incredibly controversial ‘product’, and one that Viva! hopes is shown the door in a post-Brexit Britain...
Viva!’s Outreach Campaign for Turkeys this Christmas!

Viva!’s Outreach Campaign for Turkeys this Christmas!

clairep Palmer |15/12/2017
In the weeks leading up to Christmas, Viva! has been inundated with Christmas Turkey leaflet orders - over TWICE as many as last year! This huge number of people getting active for turkeys this year reflects the masses of people turning their backs on meat in Britain, and the fast growing interest...
Book Review - Kitten Rescue Tales

Book Review - Kitten Rescue Tales

Nicholas Hallows |16/11/2017
Kitten Rescue Tales chronicles the real-life rescues of two pairs of abandoned kittens, Nimai and Syama in London and Ninja and Samura in the Spanish mountains of Las Alpujarras.
Ahimsa milk

Ahimsa milk

Justine Butler |04/10/2017
Ahimsa means ‘do no harm’ and is derived from the Sanskrit ‘a-hiṃsā’ (cause no injury). It’s an important principle in Indian religions. Inspired by the notion that all living beings possess divine spiritual energy and that violence has karmic consequences...
Goatober – are you kidding me?

Goatober – are you kidding me?

Veronika Charvátová |28/09/2017
A wonderfully cheery campaign called Goatober claims to be “ the month-long celebration of the dairy billy goat meat industry ”. Sorry, what? You want to glorify the killing of unwanted kids that are a sad by-product of the goat milk industry? Indeed!...
Beyond Meat hits TGI Fridays USA

Beyond Meat hits TGI Fridays USA

Kristian Townsend |19/09/2017
The latest chain restaurant to get on board the vegan train is TGI Fridays . They have announced that they will now be offering The Beyond Burger by USA plant-based burger manufacturer Beyond Meat .
Back to School - Vegan Packed Lunches?!

Back to School - Vegan Packed Lunches?!

Kristian Townsend |08/09/2017
Stuck on what to give your kids in their packed lunch for school or for days out? Here are some tried and tested vegan packed lunch options for everyone, from the picky to the adventurous!
VIVA!’S NATIONWIDE DAY OF ACTION – OUR MOST SUCCESSFUL YET!

VIVA!’S NATIONWIDE DAY OF ACTION – OUR MOST SUCCESSFUL YET!

clairep Palmer |17/08/2017
Local Viva! groups, supporters and compassionate individuals got active last weekend for the pigs inside Hogwood Farm on Viva!’s biggest Day of Action yet...