Our #3in4 Photocall Goes Viral | Viva! - The Vegan Charity
Guest Blogger
12/05/2020

On Thursday 7 May, we asked supporters, influencers and celebrities to create a social media storm by sharing our latest campaign #3in4. We were overwhelmed by the response.

Over the past week people all over the country — and around the world —  have shared their #3in4 pictures on Facebook, Instagram and Twitter.

Among those taking part were some vegan celebrity faces such as  Dr Melanie Joy, Dale Vince and Jasmine Harman, plus our patrons Heather Mills, Peter Egan and Wendy Turner-Webster.

photo collage of celebrities with #3in4 written on hands

Why 3 in 4? 

3 in 4 is Viva!’s latest campaign highlighting that three in four new and emerging infectious diseases come from animals. Across the globe, animals are kept in horrific conditions in factory farms and wildlife markets. These conditions provide a fertile environment for the transmission of viruses between different species and humans. Factory farming is a ticking time bomb for future pandemics. The time to end factory farming and choose vegan is now. 

The campaign has already gained nationwide coverage with articles in The Daily Mail, The London Economic, The Ecologist, and our open letter, signed by experts and scientists, including George Monbiot, was published in The Independent last month. 

 

You can still get involved!

Post your hand or paper photo of #3in4, or post our campaign graphic (as seen below) to your own social media. Remember to use #3in4 so we can see and share your photo!

 

man holds up #3in4 on his hand woman holds up a post-it note saying #3in4

Suggested caption: 

“Three in four new or emerging infectious diseases come from animals and factory farming is a ticking time bomb for future pandemics. The time to end factory farming and choose vegan is now!

 

viva.org.uk/3-in-4 #3in4”

Find out more about our 3 in 4 campaign, including our brand new fully-referenced Zoonoses report at viva.org.uk/3-in-4

Share on FacebookShare on Twitter

PR & Marketing Manager

PR & Marketing Manager

The PR & Marketing Manager is responsible for creating engaging and relevant content across print and digital platforms, liaising with...
Head of Communications

Head of Communications

The Head of Communications is responsible for the management and creative leadership of Viva!’s PR, marketing and web activities. They...
5 Reasons You Should Take Part in V7 this World Vegan Day

5 Reasons You Should Take Part in V7 this World Vegan Day

Louisa Kendal |30/10/2020
World Vegan Day is the perfect time to start V7, our 7-day vegan challenge! Here’s why…...
We're Back On The Streets

We're Back On The Streets

Will Sorflaten |29/10/2020
The campaigns team had a successful demo in Leciester for Flat House Farm. Here's everything you need to know...
November 2020: Viva! Vegan Podcast
November’s podcast features all the news and updates from Viva! – celebrating World Vegan Month, the End Factory Farming Before It Ends Us campaign launch, an exclusive interview with veteran undercover investigator, Gem De Silva and music from BBC Radio 6 Music star, Luke James-...
5 of the Scariest Things that Happen on Factory Farms

5 of the Scariest Things that Happen on Factory Farms

Will Sorflaten |28/10/2020
The real terror is happening on factory farms this Halloween.