Mars to Launch Three Vegan Galaxy Bars | Viva! - The Vegan Charity
Mars to Launch Three Vegan Galaxy Bars

That’s right. Mars, the UK’s second-largest confectionery brand, is officially releasing vegan versions of its best-selling Galaxy bar in the UK.

The announcement comes hot on the heels of the success of the Greggs vegan sausage roll and other major food retailers like KFC, who are realising the potential of veganising their products.

And while there are already plenty of delicious vegan milk chocolate bars on the market, Mars is the first major confectionery brand to offer a plant-based, milk chocolate alternative to consumers.

Mars says it took them over six months to re-invent the bar, which involved replacing dairy with hazelnut paste and rice syrup. They will be available in three flavours: caramel and sea salt, smooth orange and caramelized hazelnut.

Linda Lopez, head of the company’s sensory team said: “The taste of galaxy has not changed in the nearly 60 years since it was launched. We wanted to retain the classic smooth and creamy taste and texture without compromise.”

Unfortunately the new bars do compromise slightly on affordability, costing £3 per 100g bar – around double the price of the original.

So will they live up to the much loved original? Guardian food writer Tamal Ray had the chance to try the new caramelized hazelnut and smooth orange bars. “I have no idea what sort of alchemical magic turns hazelnuts into cream but, whatever the process is, both bars of chocolate certainly look and feel the part: they’re smooth on the tongue and melt away to a pleasant creaminess,” he said.

“The caramelised hazelnut has crunchy little nuggets of caramelised sugar and hazelnut scattered through whilst the smooth orange has just enough citrus flavour to be pleasantly familiar without overpowering. Both are fair efforts that I doubt you would realise were vegan if you didn’t know already.”

As well as being cruelty-free, the new products will be more eco-friendly. Each bar is wrapped in wood fibre; a compostable packaging material penned to be a solution to the world’s plastic problem, and will be widely-recyclable.

They will be available to buy online and in store at Tesco, Ocado, and Amazon from Monday 18 November.

Share on FacebookShare on Twitter

PR & Marketing Manager

PR & Marketing Manager

The PR & Marketing Manager is responsible for creating engaging and relevant content across print and digital platforms, liaising with...
Head of Communications

Head of Communications

The Head of Communications is responsible for the management and creative leadership of Viva!’s PR, marketing and web activities. They...
5 Reasons You Should Take Part in V7 this World Vegan Day

5 Reasons You Should Take Part in V7 this World Vegan Day

Louisa Kendal |30/10/2020
World Vegan Day is the perfect time to start V7, our 7-day vegan challenge! Here’s why…...
We're Back On The Streets

We're Back On The Streets

Will Sorflaten |29/10/2020
The campaigns team had a successful demo in Leciester for Flat House Farm. Here's everything you need to know...
November 2020: Viva! Vegan Podcast
November’s podcast features all the news and updates from Viva! – celebrating World Vegan Month, the End Factory Farming Before It Ends Us campaign launch, an exclusive interview with veteran undercover investigator, Gem De Silva and music from BBC Radio 6 Music star, Luke James-...
5 of the Scariest Things that Happen on Factory Farms

5 of the Scariest Things that Happen on Factory Farms

Will Sorflaten |28/10/2020
The real terror is happening on factory farms this Halloween.