More Than Half our ‘Meat’ Won’t Come From Animals by 2040, Report Says | Viva! - The Vegan Charity
More Than Half our ‘Meat’ Won’t Come From Animals by 2040, Report Says

A new report says 60 percent of 'meat' won't come from animals by 2040 due to consumers caring more about animal welfare, their health and the environment.

Veganism has boomed in the past few years, with more people and companies turning towards a more compassionate way of living than ever before. 

Finding vegan options in restaurant chains and supermarkets is now as easier than ever, but a new report suggests not only will vegan meat alternatives continue improving over the coming years; it will actually replace animals on supermarket shelves.

According to global consultancy firm, AT Kearney, 60 per cent of ‘meat’ eaten will be replaced with alternatives to animal-derived products by 2040.

The change is led by consumer driven demand for realistic meat alternatives such as Beyond Meat’s products and the development of lab-grown meat.  

Consumers are becoming more concerned with animal welfare, their own health and the environmental cost of animal agriculture, leading them to lean towards a vegan lifestyle says the report.

“The large-scale livestock industry is viewed by many as an unnecessary evil,” said the report. “With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share.”

And even avid carnivores will move towards more ethical ‘meat’, according to the report, as alternatives to animal products become increasingly realistic.

“For passionate meat-eaters, the predicted rise of cultured meat products means that they still get to enjoy the same diet they always have, but without the same environmental and animal cost attached.”

The report estimates 35 percent of all ‘meat’ will be cultured (lab grown) by 2040 and 25 percent will be made from vegan replacements, noting that vegan alternatives will be essential in the transition away from animal products as cultured meat slowly enters the market. 

Learn more about veganism by ordering our Free Vegan Super Pack, including everything you need to make the transition - use the discount code VEGANSUPERPACK1X19 at the checkout.

 

Share on FacebookShare on Twitter

PR & Marketing Manager

PR & Marketing Manager

The PR & Marketing Manager is responsible for creating engaging and relevant content across print and digital platforms, liaising with...
Head of Communications

Head of Communications

The Head of Communications is responsible for the management and creative leadership of Viva!’s PR, marketing and web activities. They...
5 Reasons You Should Take Part in V7 this World Vegan Day

5 Reasons You Should Take Part in V7 this World Vegan Day

Louisa Kendal |30/10/2020
World Vegan Day is the perfect time to start V7, our 7-day vegan challenge! Here’s why…...
We're Back On The Streets

We're Back On The Streets

Will Sorflaten |29/10/2020
The campaigns team had a successful demo in Leciester for Flat House Farm. Here's everything you need to know...
November 2020: Viva! Vegan Podcast
November’s podcast features all the news and updates from Viva! – celebrating World Vegan Month, the End Factory Farming Before It Ends Us campaign launch, an exclusive interview with veteran undercover investigator, Gem De Silva and music from BBC Radio 6 Music star, Luke James-...
5 of the Scariest Things that Happen on Factory Farms

5 of the Scariest Things that Happen on Factory Farms

Will Sorflaten |28/10/2020
The real terror is happening on factory farms this Halloween.