Another Viva! Media Blitz | Viva! - The Vegan Charity

Another Viva! Media Blitz

Another Viva! Media Blitz

A ban on religious slaughter was announced earlier this year by Denmark and the media flood gates opened. We did three half-hour slots on Three Counties Radio and then went into the studio and did nine, back to back BBC radio interviews – Leicester, Shropshire, Manchester, Guernsey, Ulster, Derby, Oxford, Cornwall and West Midlands. We were supported by the president of the British Veterinary Association who came out strongly in favour of a ban.

The New Internationalist published a three-page debate in the form of email exchanges between Viva!’s Tony Wardle and Mohammed Ansar, a Muslim activist. You can read it online at newint.org/argument.

Working with a national journalist, we were able to expose the fact that some of Burger King’s so-called vegetarian options fall a little short of the claim. They are cooked in the same fat as their meaty products. This is becoming a common problem, with big multinationals trying to cash in on the ethical market but not bothering to take the issue seriously.

York’s The Press went to town on our call for foie-gras to be banned at the York Food Festival while the Sunday Times in Scotland sympathetically covered our story on the slaughter of kangaroos.

Director Juliet Gellatley’s home town magazine, Chepstow Matters, did a brilliant five pages on Viva! and its work. Patron Jane Plant’s new book (with Prof Mustafa Djamgoz) made the nationals with headlines that milk causes cancer. But perhaps the most extraordinary was in the Daily Star – Meat is Murder – running our comments on the decision to reduce slaughterhouse inspections

We had dozens of pieces in local press across the UK on foie-gras, our Mother’s Day campaign and other subjects. Both the Daily Mail and the Evening Standard ran headlines saying that eating animal protein was as unhealthy as smoking. The Daily Mail also ran a big piece on why people are eating half-a-billion bangers less each year – health as much as price. Even the Guardian is finally falling into line with a piece on the rise of non-dairy milk.